Catalogue

Product categories

Ten focused categories built around what actually sells through ethnic food businesses across Europe.

Toor, urad, moong, chana — full range of dals & pulses.

Turmeric, chilli, coriander, cumin & masalas in cases.

Cinnamon, cardamom, cloves, cumin seeds & more.

Chakki atta, gram flour, rice flour, semolina.

Basmati, sona masoori, idli rice, millets.

Namkeen, sev, bhujia, fryums by the case.

Urad papad, masala papad, pani puri puris.

Mango drinks, lassi, rose syrup, tamarind concentrate.

Selected African and other ethnic lines — palm oil, gari, egusi, plantain chips — available on request.

King Desi private-label range — strong margins for resellers.

Selected bulk packs for restaurants & catering — 10kg atta, bulk rice, 1kg spices, oils & ghee.